Solid soaps are one of the oldest cleaning agents, however they were displaced by liquid soap and are now back in vogue. They are economical, clean extremely well, require no preservatives and are low in packaging.
Solid soap has distinct advantages, but they apply to all solid soaps, not just your own. After all, how are consumers supposed to recognize the advantages of your soap in particular?
We claim that customers have difficulty distinguishing soaps from each other, except of course via your brand’s USP.